Rising digital expectations is the top B2B threat. But those promises of merging content, commerce, testing and optimization look solid, according to analysts in the digital experience software industry. December 16, 2019 Episerver Acquires Insite Software. Products: Episerver Customer-Centric Digital Experience Platform, Episerver B2B Commerce Cloud Overview Reviews Ratings Alternatives To show more ratings … Adobe aside, Guseva said that although testing and optimization are almost table stakes in the current DXP market, at the same time many organizations are not utilizing this functionality to its fullest potential. We were awarded. 2019 Gartner Magic Quadrant for Web Content Management › Read why Episerver has been positioned as a Leader in the industry report for the fifth year in a row. The charts help you understand how visitors are interacting with the site. The acquisition also positions Optimizely within a broader portfolio of capabilities aimed at optimizing digital properties while improving and tailoring customer experiences. It topped Episerver in the Forrester Wave for Digital Experience Platforms (July 8, 2019) and Gartner Magic Quadrant for Digital Experience Platforms (Jan. 29, 2020). Insite is recognized … Our editorial team produces 150+ authoritative articles per month for our 3 million+ community members. ", Tags A technology match for the ages that is “second to none”? “Our award-winning partners and their peers help organisations use Episerver Digital Experience Cloud™ to create seamless, standout customer experiences. “Paired with previous, relatively recent acquisitions, the Optimizely acquisition helps Episerver expand its DXP story even further and make it more compelling,” said Irina Guseva, senior director and analyst for WCM (Web Content Management) and DXP (Digital Experience Platforms) for Gartner. DX Summit Conference In less than 5 months Magento 1 reaches its end of life. The EMEA Partner of the Year Awards, Local Partner of the Year and Local Innovator of the Year awards were given across six regions in both categories. Optimizely’s addition “dovetails beautifully with ecommerce,” Greenberg said, “when you view it as an interaction engine in which transactions become a subset of interactions, which is what ecommerce 21st Century style is. “Episerver partners are critical not only to our success but our customers’ success as well,” said Cliff Hill, Vice President, EMEA & APAC Sales at Episerver. “The 2019 class of Episerver EMEA and Local Partner of the Year winners, highlight the breadth of experience and creativity our partner network brings to Episerver customers across the globe,” said Dominic Citino, Vice President, Partnerships at Episerver. acquisitions, cxm, digital experience, digital experience platforms, dxm, dxp, episerver, mergers, optimizely, View All Events Add Your Event Events RSS. September, 2018 Episerver was acquired by Insight Venture Partners in a transaction valuing Episerver at $1.16 billion. Episerver and Optimizely trail Adobe throughout four reports by Gartner and Forrester the last two years that rank vendors in the digital experience software space. Customers will be able to drive evidence-based digital experiences, he added. Epi Partner Close-Up, Stockholm - Feb. 7, 2019. For Optimizely, well, they have had an excellent product and been around a long time, but sat in the shadows, honestly, due to themselves. NASHUA, NH — Episerver, a customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce provider Insite Software.The deal continues Episerver’s momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. San Francisco-based Optimizely received a $50 million Series D boost from Goldman Sachs in 2019 to increase its total funding to $200 million last summer. © 2020 Simpler Media Group, Inc. All rights reserved. Another not-so-surprising acquisition by a digital experience software provider? The AAP has seen more than $500,000 in revenue increases that are driven through those automatic recommendations. The deal continues Episerver’s unparalleled momentum heading into 2020 after the company’s November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO.read more 1 MB. To start a conversation about an upcoming project simply call us on 0161 946 0000. It was the second-rated vendor for strategy and current offering categories. But, in July, Optimizely admitted it laid off around 15% of its staff, or about 60 people, due to business impact of COVID-19. This takes them out of the shadows and makes them part of a dynamic visible company that has a lot of potential for a real market impact.”. You could spin Episerver’s acquisition of Optimizely in a number of different ways. We grow your business. Maginus won one of two possible UK awards. View Episerver (www.episerver.com) location in New Hampshire, United States , revenue, industry and description. In the Forrester Wave for Experience Optimization Platforms, Adobe was the lone leader. Forrester analysts James McCormick and Emily Miller gave Optimizely praise for building a culture of experimentation. From innovative implementations to investments in expertise, 15 Episerver partners were recognised for their epi-centric accomplishments over the last year. When Episerver acquired Insite in December 2019, best-in-class B2B commerce capabilities met a leading Digital Experience Platform. Why Episerver Why Episerver. Episerver was a leader in the Gartner DXP report along with Adobe, Sitecore, Liferay and Acquia, but a strong performer in the Forrester DXP report with Sitecore while Adobe, Salesforce, Oracle and SAP took leaders honors. “It also incorporates both layout design that marketers manage and the back-end logic that rests with developers.”, Related Article: Insight Venture Partners Acquires Episerver for $1.16B. Terms of Use. As an Episerver Most Valuable Professional (EMVP), I was invited to attend the EMVP Summit that took place the days following Ascend 2019. From innovative implementations to investments in expertise, 15 Episerver partners were recognised for their epi-centric accomplishments over the last year. We do this by delivering class-leading Ecommerce websites that drive online growth and sales fulfilment solutions that facilitate next day delivery and customer service excellence. The Nashua, New Hampshire-based company was founded in 1994. The Episerver Innovation Challenge (EIC) at Ascend 2019, sponsored by Thinkmax, allows Partners, Customers, and Developers to design, build, and showcase features, integrations, and capabilities using Episerver products. One includes taking what Optimizely does “exceptionally well today,” especially on experimentation, testing and targeting and adding Episerver content and product recommendations capabilities. By continuing to browse the site you are agreeing to our cookie policy. Episerver was founded with a similar purpose, and now serves over 8,000 companies globally with a network of over 800 partners. Article Submission Guidelines Principles of Standout Digital Experiences, 8 Signs That You've Outgrown Your Ecommerce Platform, Magento Commerce vs Open Source: 3 Key Factors to Consider. Catering to the unique needs of this underserved market, Insite helps manufacturers and distributors transform their businesses through its purpose-built solutions, deep domain expertise, and strong emphasis on customer success and collaboration. Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce … “This would indeed be a major advance in the market,” she said. With a 20-year heritage in technology implementations, we take pride in helping our customers achieve long term benefits from the solutions we provide. “The 2019 class of Episerver EMEA and Local Partner of the Year winners, highlight the breadth of experience and creativity our partner network brings to Episerver customers across the globe,” said Dominic Citino, Vice President, Partnerships at Episerver. This powerful content personalisation and analytics platform enables Episerver to push forward its content intelligence and recommendations capabilities. A big congratulations to all the winners, and we have no doubt 2019 will bring even more reasons to celebrate.”. Legacy systems are also a challenge. As one of only 57 EMVPs in the world and one of only 18 EMVPs that reside in the United States, I was honored to attend this event. Press Releases. “The Optimizely acquisition certainly addresses a broader scope of digital interactions than Episerver had on its own,” France said. Episerver partners are helping to create innovative experiences for our mutual customers that deliver both real value and competitive differentiation.”. Smart move @episerver , what is coming next as all CMS companies try to follow the route of Adobe? Episerver offers a digital experience platform that includes content management and commerce software. This challenge will provide an opportunity to showcase your strengths, build your brand, and generate new services engagements. Customers reported that Adobe needed to work on making Target appeal beyond its traditional marketing and ecommerce base and improve the overall platform experience. Episerver Visitor Intelligence provides the user interface to view reports to bring insights into collected customer data. In 2019, Annex Cloud most notably helped D’Addario re-launch their loyalty program on the Episerver platform with a more robust B2B Customer loyalty and customer referral program. 2019 Gartner Magic Quadrant for Web Content Management › Read why Episerver has been positioned as a Leader in the industry report for the fifth year in a row. We are independent and technology-agnostic but with close partnerships to several leading technology companies so we can always recommend the most appropriate platform for our customers' needs. For retailers – big and small – for whom success depends on growing online, we provide what it takes to sell better online. ($ Million) Growth Rate (%) # Employees; 2019: Details in Premium Report: 2018: 2017: 2016: 2015: 2014: 1-Year Growth Rate: 3-Year Growth Rate (CAGR): Note: Episerver's revenues are gauged from an analysis of company filings. Episerver App Marketplace › Find additional applications, integrations, add-ons, and connectors to Episerver that broaden users digital experience into a complete solution. 2019 Gartner Magic Quadrant for Web Content Management ... +180% Mobile Revenue Improving user experiences across desktop and mobile. A business move more so than a technology acquisition? Episerver acquired Insite Software (B2B commerce) Dec. 16, 2019, and acquired Idio (content personalization, analytics) the month before. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, ... saw significant increases in conversion and overall online revenue after moving to Episerver and has been recognized as one of the top e-commerce furniture retailers in the U.S.” Download Gartner Magic Quadrant for Digital Experience Platforms to … And it already has Adobe Experience Manager, which offers content management. Lists Featuring This Company . Episerver continues to make strategic investments in product, marketing and customer programs to lead the digital experience space with its big bets in the four pillars of customer-centric digital experience paying off. Individuals who are in Episerver’s marketing database can download this complimentary report. “Always be experimenting,” she said, “[This] is a critical best practice these days when it comes to digital experiences. November 18th, 2019 Episerver … To start a conversation about an upcoming project simply call us on 0161 946 0000 or email hello@maginus.com. Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software The industry-changing acquisition of Insite marks Episerver’s third major announcement in Q4. Trying to climb the digital experience software ladder and knock off Adobe at the top? Each report is listed separately in the Reports section. While the Optimizely acquisition doesn’t necessarily make Episerver stand out in the digital experience platform competitive landscape, it should help the Stockholm-based provider compete better with larger players that have had similar functionality for a while, according to Guseva. A panel of Episerver judges decided the winners through meticulous reviews of revenue, projects, customer wins and other key metrics, with the winners being announced at the annual partners event which took place earlier this week in Stockholm. Episerver App Marketplace › Find additional applications, integrations, add-ons, and connectors to Episerver that broaden users digital experience into a complete solution. We can do this, because we've done it before, for people just like you. The report shows that 84% of B2B decision-makers say increasing … France of Constellation Research noted Episerver’s aspiration is to provide recommendations for what to do next: what to change or improve. Optimizely is a “huge win for Episerver” because Optimizely’s advanced engine allows experimentation at all touch points, not just the web, and provides highly personalized experiences the customer needs and the basis for next-best actions, according to Paul Greenberg, founder and managing principal for the 56 Group. Episerver already has a lot of intelligence and content capabilities in place, and Optimizely falls quite nicely on top of that in getting closer to that Holy Grail of getting just the right experience at just the right time to just the right person, wherever they are in their customer journey.”. Advertiser Media Kit Adobe’s lonely at the top in terms of revenue: it earned $3.21 billion in digital experience revenue in fiscal 2019, up 31% for the year. Privacy Policy. To find out more about Episerver from Maginus click here. October 1st, 2016 Episerver acquired Berlin-based Optivo, an email-marketing automation service provider. And speaking of Adobe, the provider also beat Episerver in the Gartner Magic Quadrant for Personalization Engines published July 13 of this year. “Whether it is through record revenue or reimagined digital experiences, their contributions do not go unnoticed. “I really don’t see any down side here,” France said. Claire Vo, Optimizely’s chief product officer who served as CEO and founder of Experiment Engine when it was acquired by Optimizely in 2017, said the combination of Optimizely’s client and server side experimentation capabilities unlock the ability for companies to test across their customer journey. “Optimizely’s client base will now have access to a broader DXP solution,” Guseva added. Episerver’s Justin Anovick, in a press conference Sept. 3, unveiled some initial product outcomes customers can expect to see thanks to the acquisition. Monthly Editorial Calendar Marketing Technology News: TCS Records $5,586 Million in Revenue for Q3 2019; Trains 327k+ Employees in Digital Technologies. Episerver examined Cloud consumption between March and May 2019 compared to the same timeframe in 2020. Download our easy-read checklist to help you decide whether you’re ready to take your online business to the next level. This makes the Episerver-Optimizely acquisition not exactly groundbreaking. SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. Our CMSWire and Reworked publications provide articles, research and events for sophisticated digital professionals. Optimizely’s story on its own had become relatively commoditized, but Episerver offers a fuller picture and fuller breadth of digital experience capabilities, she said. As a Premier Episerver Partner, Adage is proud to collaborate … © 2020 Naveo Commerce. “It’s a positive for customers on both sides, especially since leadership has made clear that they plan to provide these capabilities both as part of a platform and as 'composable services,' which I interpret as individual offerings.”, Episerver CEO Alex Atzberger articulated a vision for Episerver to become an integral part of the day-to-day workflow of how content — and the digital properties and channels that transmit it — is created, according to France. It will include capabilities like dynamic pricing testing, testing different offers, promotions and timing, search algorithms and recommendation algorithms, “all the behind the scenes stuff that make up a big piece of the customer experience.”. Case in point: Adobe, which through Adobe Target offers impressive target and testing capabilities, Forrester researchers reported in the Forrester Wave for Experience Optimization Platforms published June 20, 2018. digital experience revenue in fiscal 2019, 9 Tips to Consider When Selecting a Digital Experience Platform, Forrester Wave for Experience Optimization Platforms, Gartner Magic Quadrant for Personalization Engines, Forrester Wave for Digital Experience Platforms, Gartner Magic Quadrant for Digital Experience Platforms, Insight Venture Partners Acquires Episerver for $1.16B, Social Media Influencers: Mega, Macro, Micro or Nano, 34 Headless CMS That Should Be On Your Radar, 7 Big Problems with the Internet of Things, Wielding the Power of AI Wisely With Your Customer Data, Why Your Website Is Key to Accelerating Digital Transformation, [CMSWire Webinar] Microsoft 365 Management: 5 Things Every Admin Should Know, [CMSWire Webinar] Best Practices for Enabling a Remote and Hybrid Workforce, [CMSWire Webinar] Drive Content Faster with Headless CMS, [CMSWire Webinar] Experience at Scale: How to Build a Data-Driven Digital Workplace, [CMSWire Webinar] Brave New World: How CX Changed in a Flash. 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